Monday, January 19, 2026

Dyer's and Godwin's theory

 Dyer's theory 

Star Theory

The key points to take away are stars are meant to be operate from there public persona and them as a private person, stars need to be relatable to their audience but need to seem out of reach, creating a sense of aspiration. Audiences are meant to admire them for the values and ideologies they portray, they are constructed to be represented throughout the media, leading to brands and labels being able to profit off them 

Godwin's theory

A star should behave in line with their genre for example a girl/boy band may have a choreographed routine compared to the stage performance of another genre. Additionally lyrics, music and visuals need to correspond between each other. A music video also needs to include close ups and visuals of the band as well as intertextuality.


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