Super curricular 

 'A screenwriters guide to the reading (and writing) the media ' article from the Media magazine 

The article looks into deconstructing the genius behind the 'MasterChef' programme with Ian Pike. He advises looking into the screenwriters perspective, because its often not just the drama, comedy, arguments and tension that keeps an audience entertained. Looking into the idea of narrative, its a summary about what actually happens and what makes a plot so enjoyable, how an audience perceives it compared to a screenwriter.

 Action is the most commonly used technique within any piece of media, it follows Todorov's narratology theory as nothing exciting would happen if the equilibrium never shifts, Pike talks about how language can shift the focus and weight of  scene to make moments more light hearted or serious to create dramatic tension; which allows him to analyse any media product to develop a deeper understanding of why or how something has been written. 

 Class had a photoshoot. I selected my favourite images that presented the school environment to prospective students and began building an interesting and eye catching layout. I chose a bold, eye catching and sophisticated font and to ensure it stood out against the background I made it a pale yellow colour that mimics the colour on our school logo. to make sure the photos stood out I chose a dark green colour that also mimicked the school blazer colour. I wanted to present the logo on the advert and to ensure that it stood out I played around with drop shadows that link back to the pale yellow colour to enforce the school house style to prospective parents and students, and make the logo stand out.

 

I took a photograph using the flash of a perfume bottle from Marc Jacobs, I took my photo and saved it into the one drive to use in my photoshop piece. I made the photo of the perfume bottle central using the ruler tool and turned the noise up on my image so it seems ore eye catching to the audience and fits the theme as I incorporated stars and glitter into my advert this may suggest the target audience of young females, who value individuality, as the perfume is versatile. 

I used a free image on my background and experimented with different layouts of the stars and types of glitter so that the image remained central and the main focus in the advert. I found an image off google with multiple stars that reflected the star on the main perfume bottle, I then copied different coloured stars and altered the noise and opacity of each star while playing with size and composition to frame the perfume bottle. 

When reflecting on the baby dove advert I decided to use the convention of a hashtag in the bottom right corner which is one of the last places that the eye naturally falls emphasising the message that not only is the perfume perfect but it pressurises the audience that they will be and feel perfect if they use this perfume; additionally it prevents a passive audience as they will be motivated to share promotional content about the perfume using the hashtag . I then got inspiration from other perfume adverts to help draw on conventions of perfume adverts and understand the way that the advert should look; from this I decided to place a slogan centrally beneath the bottle, because I found that the slogan was getting lost in the background I decided to set the typography colour to black and lower the opacity of the background so that the message of the brand and the perfume stands out.

upon looking into other perfume adverts I found that they all had a recognisable central message that linked to the perfume so I came up with "Be perfect. Smell perfect" which emphasises the message of the perfume similar to Barthes theory where text can communicate and imply a message for the audience to understand, in this advert it highlights the message that the audience should have this perfume to be perceived as 'perfect'.